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Reports & Analytics

Performance › Reports & Analytics

Reports & Analytics gathers the screens that tell you how your business is doing. Each one is a tab:

Tab What it answers Who sees it
Sales Report What the bar sold Needs the Bar & Point of Sale module
Analytics Revenue, bookings, occupancy and payments over a period Staff with access to reports
Courses Report How many dive courses you run each month Staff with access to reports
Trips Recap Every trip of a period, guest by guest Staff with access to reports
Trip Page Views How many people look at each trip online, and how far they go Admins

Analytics

Section titled “Analytics”

  1. Choose the Period (Last 7 days, Last 30 days by default, Last 90 days, Last 12 months or Custom range with Start Date and End Date). Optionally Filter by Trip.

  2. Read the headline figures: Booking Revenue, Total Bookings, Total Passengers and Conversion Rate (confirmed bookings out of all bookings).

  3. Under Strategic overview, see which trip length sells best (Duration performance), how early demand arrives (Booking lead time) and your Top optional add-ons with their attach rate (the share of bookings that include them).

  4. Further down: Year-over-Year, a monthly chart (Revenue Over Time, Bookings by Status), Payment Methods, Booking Sources, Trip Performance (occupancy, bookings and revenue per trip), Cabin Type Performance and the Recent Payments (last 20). Bar sales appear when you use the Bar POS.

Export PDF and Export CSV download the report; Refresh reloads it.

Sales Report

Section titled “Sales Report”

Bar sales for a Period, a trip or a product category: revenue, paid amount, units sold, margin, sales per product and per trip, stock levels and every transaction. See Bar POS and bar tabs.

Courses Report

Section titled “Courses Report”

Choose the Year. The table shows, month by month (by the month the trip sails), how many courses were sold: past months are Done, coming months Scheduled. A course is any extra in the Diving Course category; cancelled and draft bookings are left out.

Trips Recap

Section titled “Trips Recap”

Choose From and To (by default, 1 January of this year to today). Every trip of the period is listed with its passengers, bookings and total amount. Open a trip to see each guest’s cabin, add-ons and booking total. A booking total is shown once, on its first guest (↳ same booking on the others), and agency bookings are flagged AGENCY. Cancelled and draft trips are left out.

Trip Page Views

Section titled “Trip Page Views”

This tab reads your own Google Analytics 4 property to show, for each departure, how many people opened the trip page and how far they went in the booking steps (Trip page, Booking step 1, Extras, Details, Payment), next to the Bookings sold.

  1. In Google Cloud, create a service account, download its key file (.json), and give it Viewer access to your GA4 property.

  2. Under Connection to your Google Analytics, enter the GA4 property ID (a number, found in GA4 › Admin › Property details — not the G-… id) and upload the Service account key. Click Save, then Test the connection.

  3. Click Import the history to read every day since January 2025. After that, page views are read automatically every night.

The key file is stored encrypted and never shown again; Remove the key stops the reading. Where trip-page visitors come from shows the traffic sources of the last 90 days.